Not all serial killers look frightening or suspicious and this man is a perfect example of a deadly killer who can easily blend into a crowd. He looks like someone you would see walking down your street, the guy you recognize from the grocery store, or maybe even your neighbor.
This man attended the Cereal Convention and was hanging out in the hotel lobby as Nimrod walked around making sure everyone had checked in with registration.
This serial killer appears in Sandman # 14 on page 3, in panel 3. He is sitting on the couch.